It is important to use psychological techniques more in our designs but not completely scientific or mathematical, as stated by Michael Tuck that he believes the best design comes when proven theory works in harmony with art. At its simplest, gestalt theory describes how the mind organizes visual data. The stronger the clarity of form, the more effective the design.
See below examples how important we use the principles of gestalt:
This is called the "subjective triangle." What do you see when you look at the figure below?
The famous "Dog Picture," shown below, illustrates a Dalmatian dog sniffing under a stand of trees. When you squint at it for a moment, you see the dog "come together" from the disparate black and white blobs of the picture.
References: 1. http://www.answers.com/topic/illusions-1#ixzz1EtLlrd4P
2. http://sixrevisions.com/web_design/gestalt-principles-applied-in-design/
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